How to
Step by step, on a real account, with the settings that matter and the ones that do not.
Instagram DM flows: how to build a conversation people finish
A DM flow is a conversation you build once and the software replays one reply at a time. How to design one people finish, every step available, and the caps.
· 16 min read
Instagram DM rate limits in 2026: every documented cap in one table
Meta documents 750 private replies an hour, not 200. Every published Instagram messaging limit, where the wrong number came from, and what happens at the cap.
· 9 min read
The Instagram private reply API, explained without the jargon
A private reply is the one DM Instagram lets you send to somebody who commented. How the call works, why an ordinary DM cannot do it, and the limits on it.
· 9 min read
Instagram's 24-hour messaging window: what you can send, and when you cannot
Instagram gives you 24 hours from somebody's last message to reply through the API. What opens the window, what the human agent tag changes, and the limits.
· 10 min read
Comment-to-DM not sending? The causes ranked by how often they actually happen
Instagram comment-to-DM not working? Start with the log row. The keyword, the post, the token, the queue and the one-DM-per-comment rule, each with its fix.
· 11 min read
How to set up Instagram comment-to-DM automation, step by step
Switch to a professional account, connect through Meta, pick the post and a keyword, write the DM, go live. A walkthrough with the settings that matter.
· 11 min read
Instagram keyword triggers: picking words that convert, and the ones that backfire
How Instagram keyword matching really works: case, whole words, emoji and punctuation. Then which trigger words earn DMs and which collide with real comments.
· 10 min read
Instagram story reply and mention automation: setup, triggers and the hard limits
Story replies and mentions can trigger an automatic DM from Starter up. How the trigger differs from comment-to-DM, and what a story campaign cannot include.
· 11 min read